THEMES

THE PROGRAMMING WILL FOCUS ON THE FOLLOWING THEMATIC AREAS

HEALTH, RESILIENCE AND WELLNESS VISION

o   Nutrition and healthy eating

o   Longevity healthy, active, safe and happy life expectancy

o   Rehabilitation in thermal centers, spa, thalassotherapy

o   Comprehensive well-being of women

o   Beauty and Health. Latest generation dermo-cosmetic treatments, natural and Bio

o   Fitness and mental health, finding balance

o   Mindfulness and meditation. Health benefits and implications

o   Natural and traditional medicine. Connect with nature, alternative forms of healing and relaxation. Therapies based on natural elements

TRADITIONAL CULTURES AND WELL-BEING

♦  The art of doing Yoga. Guidelines and benefits for health, full and balanced life. Body wellness, hiking, meditation, mindful eating. Yoga retreats; different themes and approaches

♦  Tai Chi. Exercises, energy balance as health promotion

♦  Ayurveda: Ancient Medicine. Prevention and maintenance of health

THE CREATIVE PROCESS OF MAKING ART. EXPRESSIVE THERAPIES AND EMOTIONAL WELL-BEING

o   Dance movement therapy

o   Music therapy. The effect of music on health, mind and emotions

o   Writing, reading and crafts therapy. Cognitive activities and mental health

o   The role of art. Drawing, painting, design, sculpture and mental well-being

HEALTH AND WELLNESS TOURISM

♣  Invest in Wellness with innovative experiences in rural areas. Looking to the future, promoting the territory, local economies and sustainability

♣  Digital marketing; strategies for the development of the sector

♣  Promotion of natural environments and resources, local cultural and gastronomic experiences. Today's wellness challenges

♣  The waters (thermal and marine) emerge as a market for investments. Thermae & Thalassa; opportunities for redevelopment, green                 infrastructure and modernization of existing centers in healthy natural destinations

TRAINING AND QUALIFICATION.

INTERNATIONAL CHAIR OF HEALTH AND WELLNESS TOURISM IN CUBA.

Unique in Latin America and the Caribbean. It contributes to the global demand for infrastructure and excellence in care and sustainable development in this current priority sector.  

The Chair will allow increasing the positioning of the area as a leading destination in health and wellness tourism, a platform that will generate value by developing multisectoral integration programs, research, innovation, detection of trends, strategies such as seasonally adjusted tourism demand, as well as transfer of knowledge to the business sector, advice on business opportunities, technological solutions, with a staff of professors and experts from different countries.

Promote comprehensive health and all its components: physical, mental, spiritual, emotional, social and environmental.

A new vision for the future of wellness that summarizes key concepts and practices on a new path to healing and growth as the world emerges from the pandemic.

In the complex and extraordinary context that we are living in, the idea of well-being becomes even more challenging.

JOIN THE WELLNESS!